Voice broadcasting consists of sending out hundreds, indeed thousands, of pre-recorded telephone messages ranging in length from just a few seconds up to 1 minute of more. Most messages tend to be around 30-45 seconds. Messages fall into two types:
- Basic announcement –
This could be a political announcement; a civil emergency (eg flood warning) announcement; a charity appeal, etc. There is no interactivity and the announcement simply plays then hangs up. It may give a phone number to call or website to visit. But unless the called party has a pen in their hand, and the web address is highly memorable, they are likely to forget.
- Interactive announcement –
Here the people phoned listen to the message and part way through they are invited to Press 5 on their phone key pad for more information or to speak with a customer service rep. This is the more common form of voice messaging and is most frequently used by companies wanting to generate leads for such services as debt management; gas and electricity savings, etc. Commercial messages by law must be interactive.
Voice broadcasting is very inexpensive and is a great way to generate leads. To send out say 20,000 x 30 second messages would typically cost 2p per message answered (£400).
On this you would receive
10% commission (ie £40).
Some broadcasts run into the hundreds of thousands with the unit cost dropping to as low as 0.008p per message (ie £8 per 1,000 messages answered).
Voice broadcasts really only work when directed to a ‘consumer’ audience. They are not suitable for business to business communications given that the person answering the phone is unlikely to be a decision maker.
For more information on voice broadcasting please visit our dedicated site